The World Association of Chefs Societies (Worldchefs), the largest global association of professional culinary associations, and Kraft Heinz, have announced a new partnership to empower chefs, promote future talent and foster innovation through Kraft Heinz’s roster of world-leading brands.
As a premium partner to the Worldchefs organisation, Kraft Heinz will invest in upskilling culinary professionals, deliver training through Worldchefs’ educational programmes and learn from some of the most respected chefs, educators, and influencers in the industry.
Alongside Kraft Heinz’ Global Chef’s Network, who operate in 102 countries around the world, Worldchefs will dedicate their time, passion and expertise to elevate the ‘Away from Home’ experience – leaning on Kraft Heinz’ range of products and solutions designed to meet the unique needs of chefs, operators, and foodservice professionals.
Greater collaboration
From restaurants and hotels to catering services and institutional foodservice, Kraft Heinz’ Away from Home business provides high-quality ingredients, recipes, and tools that help culinary professionals deliver exceptional eating experiences.
“At Kraft Heinz, we are thrilled to be joining as a Premium Partner of Worldchefs who share our passion for superior-quality products”, said Christel Adam, Culinary & Consumer Experience Director at Kraft Heinz.
“This partnership aligns perfectly with our mission to create exceptional food experiences to Make Life Delicious and will foster greater collaboration with our customers, inspire creativity in the kitchen, and propel our Away from Home business forward – you might say, it’s the perfect recipe!”
Food Labs & Culinary Facilities
The announcement follows the unveiling of Kraft Heinz’s food lab in Mexico earlier this year – one of 13 Kraft Heinz Food Labs and Culinary Facilities located around the world, built to inspire culinary creativity and innovation, like Heinz Professional Mayonnaise which was given a ‘Grade A’ rating by the Craft Guild of Chefs.
“We are thrilled to welcome Kraft Heinz, a powerhouse in the food and beverage industry, as a Premium Partner and Worldchefs Trusted Brand,” adds Andy Cuthbert, President of Worldchefs.
“We are looking forward to working together to deliver tools, industry insights, and an ever-growing network to our global community of associations, chefs, and hospitality businesses. From marketing to trends to products, we are proud to continue in our efforts to provide key resources through collaborations like this.”
‘Away From Home’ is one of three primary growth pillars for Kraft Heinz globally and its partnership with Worldchefs forms part of the company’s strategy to drive growth through global brand activations, channel expansion, and innovation.
