Go with Tourism – an initiative established to grow New Zealand’s tourism and hospitality workforce – has been awarded $2 million from the International Visitor and Conservation Levy (IVL) to continue its efforts in tackling the industry’s current skills shortage.
The funding was announced on September 2 by Tourism Minister Stuart Nash. In his speech he emphasised the connection between delivering a world-class visitor experience and mounting pressure on tourism and hospitality workers to meet growing tourist demand.
“Like any industry, success depends on those working within it. This means investing in our people and deepening the talent pool. This investment [in Go with Tourism] will be vital in building the tourism workforce back up.”
The $2 million investment will cover a 12-month period from October 2022. It enables Go with Tourism to expand upon current workstreams that connect jobseekers with employers, promote study and career opportunities to youth, and challenge industry perceptions.
Go with Tourism Programme Director, Heidi Gillingham, says that attracting workers into tourism and hospitality is the top priority for the year ahead. “The next 12 months’ worth of talent attraction is what we have been gearing up for since we launched in 2019.
“We have built a good reputation, partnered with thousands of businesses and established ourselves in classrooms around New Zealand; now, with this funding, the industry can be assured that a dedicated and well-prepared team will lead the way in tackling workforce challenges and doing our utmost to fill tourism and hospitality roles in both the short and long term.”
Go with Tourism was developed by Tātaki Auckland Unlimited’s legacy organisation Auckland Tourism, Events & Economic Development (ATEED) to address skills shortages in the Auckland region.
Four months after launching in April 2019, the Government announced the initiative would receive $5.2 million from the IVL to expand the programme nationwide.
Covid-19 forced Go with Tourism to temporarily pivot its strategy to redeploying displaced tourism and hospitality workers into other jobs; however, by July 2020, the team returned to their original mandate and has since achieved wins such as:
- 1,899 jobseekers placed into work
- 4,926 jobseekers assisted with industry careers
- 305 students placed into work experience
- 2,656 businesses engaged
- 833 classroom sessions presented
- 75% of students engaged with said they would consider a career in Tourism and hospitality
- 153,501 visitors engaged with via career expos
- Delivering the industry-led Workforce Wānanga, the results of which have fed into the Better Work Action Plan
- Career pathway stories that reach millions through social media and paid campaigns
With funding confirmed, Go with Tourism says it can continue to offer its services, free of charge, to best assist employers, educators, students and jobseekers nationwide.
“We’re in strategy mode,” says Gillingham. “We know exactly what we want to achieve in the next 12 months and we’re exploring fresh, innovative ideas and new collaborations to ensure we meet these goals.”
