Hospitality Business Magazine

Coca-Cola Plus: New Coke with fibre could be healthiest yet?

Coca Cola Plus launch for Japan in March.

It’s being touted as the first Coke to actively improve your health. Diet Coke, Coke Zero, Coke Life – Coca-Cola is on a continuous mission to make its soft drinks healthier.

The latest in the list, however, is seriously unusual. Coca-Cola Plus is essentially Coke with added fibre. Going on sale in Japan this March, the drink is sugar and calorie-free and contains five grams of indigestible dextrin, which was created as a supplement for people with fibre deficiencies. Coca-Cola Plus was actually first launched years ago but was taken off the shelves. Now, it’s back. And Diet Coke addicts are rejoicing.

Some people are calling it the healthiest Coke variant ever and there’s a lot of excitement about the claim that the fibre could reduce fat absorption from food, if drunk whilst eating.

In fact, Coca-Cola Plus is being marketed as the first Coke drink that actively improves your health.

What’s more, according to Coca-Cola, drinking one bottle a day with meals will help control the levels of triglycerides in the blood after eating.