Lord of the Fries, the ethical fast food restaurant, has arrived in Auckland. It’s the first international foray for the Australian company, already well established and well-loved for its huge vegetarian and vegan menu, featuring burgers, hotdogs, poutine and shakes, as well as their delicious fries. And chances are, this concept is going to find a keen market here.
Apparently, the idea behind Lord of the Fries began over late night snack excursions early in 2004. Mandy, from Toronto, and Mark (Melbourne) met while living in Taiwan (Tainan). Their love for fries drew them closer, and their disdain for nasty frozen chemical fries inspired them to create the perfect fry.
“We wanted fresh potatoes, thick but not too thick, crispy but not too crunchy, delicious and saucy – and the mission began. It was the beginning of a vegetarian fast food revolution.”
Landing in Melbourne in August, 2004, they decided to take the best fries you will ever try to the people. They thought, what better way than a mobile chip van, now all they needed was a name.
This is where Sam (Mark’s brother) comes sizzling into the story. Being a creative wiz, he crowned the venture LORD OF THE FRIES.
The van was on the road by October and they were traveling around the country serving up golden, crunchy, fries in a cone, with home-made sauces all inspired by flavours found across the globe. The people rejoiced!
Finally a fry that was NOT drowned in beef tallow and juiced up with gluten; NOT cooked in the cheapest oil money can buy; NOT smothered in watered down tomato sauce and sitting in a bain-marie since the beginning of time.
Late 2005, they got a permanent locale in the heart of Melbourne… Now Lord Of The Fries have several locations and are continuing to spread their wings.
The menu has also expanded; it includes Veggie Burgers, Onion Rings, Vegetarian Nuggets and Vegetarian Hot Dogs. The Lord is Vegetarian, Kosher and Halal; she also has Vegan and Gluten Free options”.
Viva la Lord!
