New Zealand’s Sudima Hotels has adopted SiteMinder, the world’s leading hotel distribution and revenue platform, to drive new efficiencies and elevate the revenue-generating capabilities of its seven premium hotels.
The 25-year-old family business, with more than 1,150 rooms across Auckland, Christchurch, Kaikoura, Queenstown and Rotorua, is using SiteMinder’s platform to reach new guests and streamline its operations, allowing for a more dynamic revenue management strategy across its portfolio.
“Sudima deeply values the power and reach of SiteMinder’s platform, alongside the company’s commitment to continuous innovation, which will ensure we’re always equipped with the latest tools to stay ahead of the curve,” says Hemal Ghetla, Project Manager and Systems Analyst at Sudima Hotels.
Fleet of Robots
“Being able to connect with new audiences as international travel rebuilds is exciting from a revenue perspective, but equally valuable are the efficiencies we’re gaining across our hotels. Distribution tasks that once took hours are now done in minutes, allowing us to respond faster to changes in the market.
“Soon, we will also incorporate SiteMinder’s payments solution into our technology stack, to automate the complex world of payments, as well as streamline and secure our processes.”
The announcement follows Sudima’s recent investment in a fleet of eight robots to enhance guest service and efficiency.
The group is believed to be New Zealand’s first carboNZero-certified hotel chain, a certification which recognises its commitment to sustainability by measuring, reducing and offsetting carbon emissions.
Bradley Haines, Market Vice President – Asia Pacific at SiteMinder, says, “Sudima Hotels is a proven industry leader committed to embracing innovation and creating new opportunities for growth. It’s exciting for SiteMinder to be part of their journey as they optimise their operations and unlock fresh revenue streams, particularly as New Zealand once again becomes an increasingly attractive destination for travellers throughout Asia and beyond.”
The chain recently received the 2023 New Zealand Tourism Award for Excellence in Sustainability.
